Showing posts with label Business of Art. Show all posts
Showing posts with label Business of Art. Show all posts

Friday, May 25, 2012

Times they are a changin'

Six years ago, I was finishing up my final year of teaching. I was “Ms. Jarvi,” a public school art teacher (mostly high school) for thirteen years. I was always busy, some times were worse than others. I juggled a crazy full-time job with a part-time art career.

It was good for many reasons... including that I loved teaching teenagers. But, I left for two main ones. I wanted to pursue my own dreams, instead of putting others’ dreams ahead of mine like I did as a teacher. But most of all, I really longed for time to enjoy my life. Everything was always hectic and running behind, too much going on, etc.

Carlleena Person's work - recent.

Fast forward six years of self-employment, with lots of good and some bad times too. I have tried many things over this time period stemming from my many passions including painting, water, teaching, business and marketing. In the last eighteen months, especially, I’ve inserted myself into a few pretty new experiences for me and feel blessed to be doing some things I never dreamed of.

However, that also led to me juggling five part-time jobs. (There are actually more, but those are most active at this time.) Some of these are exciting. Another one - that used to be great - has become more difficult.

It’s a time of change, no question. Been building and growing, this change spreading like the root of weedy grass. I have been more frustrated than not. Good part is I say the word “no” more, and have even bowed out of some obligations I wanted to participate in, but no longer have time or energy for.
I have been tired and lethargic when not working at a frenetic pace. This brings me to last weekend.

I was attending this awesome Creative Capital “Internet for artists” weekend workshop at the McColl Center for Visual Art, sponsored by the Arts & Science Council. It was an amazing time with lots of other wonderful artists. Hard work with a full weekend schedule, but worth it because it was giving me tools much needed for next stage of my life.

Carlleena Person's work. 

On Sunday, May 20, I check facebook in the morning (as I shamefully most always do)... there was a post about a good friend who was in ICU with a blood clot. This friend didn’t make it through the day. Carlleena Person died from - what appears to be - complications from a major wreck a couple weeks before.

This incredibly talented, young artist was gone. Her generosity and philanthropic work... her inspiring and awesome art-making ceased. Tragedy beyond belief.

After resigning from one of my part time jobs, I can feel a burden lifting. Still pruning to do, but must celebrate small progress. The epiphany of this heart-wrenching week for me is quit working all the time, enjoy life and love my peeps. We can never do all that we want, so we [insert “I”] have to prioritize and limit or be taken over with “to do.”

(Must also add that, as a Christian, I am supposed to - and am recommitting to - give my life to God. Love His people, do the work, but quit worrying about the outcome.)

After six years of transitioning from art teacher and part-time artist to full-time artist and business woman, I have learned that at this stage of my career, I am stuck with not really having “days off” since much of my work is ever changing. The difference is that, now, I am taking time “off” within more of my days.

It’s okay for me to design my work schedule around down time. If today were my last, I would not want it to be spent frustrated and anxious because I did not - yet again - complete everything on my list.

Rest in peace, Carlleena Person. God bless your family and the incredible work you did in your life. You touched more souls than you may have realized!


Thursday, February 24, 2011

Balance and Pressure

Balance and pressure are what many business owners and many artists [insert "small business owner"] juggle. 

My day today was certainly unbalanced, but worth the extra effort.

I spent about six hours on the phone with my website host and FedEx...

Trying to fix a problem that was supposed to be easy to fix!

But, in the process I learned more about websites and how technology is quirky.

I also now finally have an E-commerce website.  Anyone-from anywhere in the world-with an address, computer and love of art can buy my paintings!  Check it out...

http://www.carmellajarvi.com/

Finally, I just got into the March issue of the new Professional Artist Magazine (formerly Art Calendar Magazine).  I was inspired by the article "Entrepreneurial Thinking for Artists" by Robert Moskowitz.  I highly recommend this magazine if you are an artist wanting to grow your business.

http://www.professionalartistmag.com/news/2011/feb/03/march-2011/

Wednesday, November 24, 2010

A few things I have learned as a self employed artist

There are a few things I have learned as a self employed artist. Two of the most important are unless you are already generating a lot of income, you should have multiple revenue sources and you should surround yourself with experts, especially in the business fields.

Multiple revenue sources also means creating more passive money making scenarios... like selling a product online while you sleep. I do think we should not overextend ourselves, and that these different things bring us more pleasure than not. (Meaning the work fits us.)

Finally, we should really educate ourselves as to how business works... and I mean learning from people that are successful. If you can't hire someone or are not in those circles, then read Art Calendar Magazine or other business materials. There are numerous books and programs for artists. But, stick with it. We should all have some consistency to our business practices the same as we do with our craft!

One of the cool things about being an artist in Charlotte, N.C. is we have great resources here through our North Carolina Arts Council (www.ncarts.org) and our local Arts & Science Council (www.artsandscience.org). They both offer excellent professional development in the business of art!

This economy is rapidly changing. Look at what is already working for you and what is not... and think about why. When we learn from the good and bad and others who have gone before, it seems we get "there" quicker. I hope we all get there soon!

Sunday, March 14, 2010

Have plan in writing.

Every artist should have their plan in writing, of some form or another. For me, I like having a full 12 month calendar on my studio wall and a big ideas, steps & goals sheet as well.

At the bottom of this picture is my spreadsheet of ideas, steps & goals for 2010... this is earlier in year.




Below is the same sheet this week. I've crossed stuff out, added more and elaborated. I can keep some ideas & plans at my forefront without getting bogged down with lots of details.




(PS... as far as a full year calendar... the time periods when I've had 12 months posted, visible & accessible have been more productive years. It also helps me to foresee my crazy points during year!)


Tuesday, September 22, 2009

"Artist as an Entrepreneur" Institute

Are you looking to make more money with your art? Would you like to move closer to your goals or the next level, professionally?

If yes, consider attending the "Artist as an Entrepreneur" Institute this fall (Oct. 10, Nov. 7 and Dec. 5) . The Arts & Science Council (in Charlotte, NC) is sponsoring this excellent, multi faceted business of art program once again.

I will be leading one of the sessions and was fortunate to attend the first time they offered it. I know it is GREAT information that helps you to create a viable art business... not to mention meeting other like minded artists and all the networking opportunities! See this link for more details and to register.

(www.acteva.com/booking.cfm?bevaid=177625)

Wednesday, August 5, 2009

Marketing strategies

There are many tips & strategies for improving one's business. Especially in this economy, cross marketing is one of the best. Lots of businesses are doing it... products being advertised on TV shows is one of many examples. An artist selling art materials they already use is another. Think about what makes you different... or what is another angle on your art?

For me, my work is about water, swimmers... a great fit for summer. But, I also love the business of art (sometimes as much as making the paintings themselves;-0)... so this is another area I can market my art.

This picture is a cover of The Mecklenburg Times, (a Charlotte, NC business paper) May 19, 2009 issue. It's a photo of me by Jim McGuire for an article Austin Light wrote on the business of art. It was exposure for me as an artist... but the topic was first business, then art. (Read the article on this link www.dolanmedia.com/view.cfm?recID=487518.)

One last example of excellent cross marketing is Marc Gustafson's Gallery Pantone 278 in Charlotte, NC. I had a June 2009 Solo show at this non traditional gallery. The openings are held at a local Trolley Museum and the owner does most of his marketing through Facebook and his gallery Blog. He is having lots of folks attending his openings AND selling art! (See more on gallerypantone278.blogspot.com/)

Think about who likes your work and why? What about your art may be different and how could you use that difference to market what you do? And, last thought... try to focus on the positive. (I'm not good with this all the time... but it always helps!)

Friday, July 31, 2009

Welcome to my blog.



Welcome to my new blog. This will be an interesting adventure. I do love to share with others... it will be great practice for me to write brief segments about painting, my art, as well as marketing and strategic planning tips.

If you have comments or questions for me, please post them. I look forward to also hearing from you.

(Painting by the artist, "Emerging", pastel on board, 16x20".)

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